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Navigating the challenges of traditional retail in modern times

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November 02, 2022

Fostering brand loyalty is the top priority of every business, especially in the retail industry, as sluggish customer loyalty becomes a growing concern today. The antecedents of such circumstances can be attributed to a lack of innovation and a rather myopic approach towards embracing digital technologies.

Curious about the transformation of retail in recent years and how technology is reshaping the industry? This blog has all the answers to that. But first, let's have a quick look at the crisis retailers face due to clinging to outdated customer management and retention practices.

Legacy systems: The centre of attention for retailers

Nurturing a strong relationship with customers relies heavily on exceptional customer experiences. However, traditional systems, particularly CRMs, often bar this connection, creating obstacles that prompt customers to seek better service from other retail chains.

Here are several areas where the intervention of legacy systems can adversely affect your customer relationships:

Stacked with irrelevant features

While structured data and features are beneficial, unstructured data impedes sales and marketing teams. A rather user-friendly interface is recommended to optimize the departments’ performance.

Steep learning curves

Complex and conventional legacy systems lead to time-consuming learning curves for sales and marketing teams. This inefficiency can often result in lost prospects and missed opportunities.

Barred cross-channel communication

Today, the customers opt for multiple channels for shopping. It is critical to remain active and available for customers on digital platforms and ensure seamless communication between teams to deliver the right offerings promptly.

Poor user adoption: The Domino Effect

Your sales and marketing teams cannot operate adequately due to the not-so-user-centric CRM. It is due to the declining sales and marketing metrics, customer engagement, converted leads, and eventually, leading to your business’ productivity on the low. Ultimately, the last result of this Domino Effect would be the unsatisfied customer experiences and a drop in their loyalty to your brand.

Empowering the modern sales team

Modern sales teams require a comprehensive understanding of their customers in the modern era. On the other hand, legacy CRMs often fail to provide a 360-degree overview, putting businesses at a disadvantage against their competitors.

The ultimate solution: Microsoft Dynamics 365 (D365) Sales and Marketing

To eradicate the limitations of outdated retail systems, your business needs an intelligent digital solution customized to meet your customer needs effectively. Microsoft Dynamics 365 (D365) Sales and Marketing offers the perfect stack to accelerate sales and enhance customer management.

Unparalleled features of D365 Sales and Marketing

- User-centric interface

- The power of Dynamics 365 Sales and Marketing

- AI-based insights

- Omni-channel experiences

Make the switch!

It's about time to unlock endless retail sales and marketing solutions for your business with Microsoft Dynamics 365. If you want to know more about our digital retail management solutions, please contact our experts here to fast-forward your business growth through Microsoft’s disruptive digital solutions.