Lahore Qalandars wanted to promote their franchise, increase brand awareness, and create buzz around the event using a gamified solution. Systems applied a design-thinking methodology to develop the “Find a Qalandar” Game App and Qalandars Team App. The two apps helped the franchise build a unique brand identity and keep its audience engaged throughout the season. Management of the team’s player development program became seamless and hassle-free. Brand merchandising flourished because of heavy traffic as users redeemed points to collect prizes.