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4th Feb 2022

Systems Ventures makes equity investment in JOMO

February 2, 2022 – Systems Limited has made a strategic investment in JOMO through its subsidiary Systems Ventures. This investment accents how Systems Ventures aspires to amplify digital innovation and support Pakistani businesses that steer positive economic disruption. 

JOMO has one of the leading and progressive eCommerce business model, and its excellence-guaranteed business framework played a momentous role in its rapid growth and set it apart from other key players. Systems Ventures is also excited to share the Board of Director’s table with leading names such as The Services Group, Sapphire Group, etc. 

Asif Peer, CEO of Systems Limited, expressed, “We are gratified to strategically invest in JOMO, Pakistan’s fastest-growing fashion eCommerce company. With seamless last-mile delivery and uniquely positioned Try before you buy’ excellence model, JOMO has firmly positioned itself as a leading eCommerce brand in the fashion ecosystem. As a technology partner and strategic investor, we are convinced that JOMO will be a trendsetter for other eCommerce ecosystem in Pakistan.” 

Highly satisfied with the equity investment, Ali Khan-Bajauri, Cofounder and CEO of JOMO, shared, “We are delighted to have a leading, global technology partner and investor like Systems on board. Systems investment closes our first round of private funding. Before reaching out to Venture Capital (VC) seed funding, we at JOMO wanted to choose the right specialists to fully enable us to create gold standards in technology, data, brand building, beauty, and fashion.” 

“We are super excited to announce that with the addition of Systems, we have all the right partners now sitting around the table to help propel JOMO become a truly Global Pakistani eCommerce company,” he further added. 

This significant investment diversifies Systems Ventures’ investment portfolio and advances the goal of building a digital-centric marketplace. The company also aims to supplement the economic well-being of Pakistan by creating more job opportunities. 

About Systems Ventures 

Systems Ventures as a subsidiary of Systems Limited, the leading technology powerhouse of Pakistan, partners with companies that leverage technology to disrupt the normal and make history. We aim to continue the legacy of our parent company by investing in bold decisions and partnering up with leaders to maximize the true value of their ideas. 

Website link: www.systemsventures.com 

About Systems Limited 

Systems Limited is Pakistan’s global technology powerhouse that holds the distinction of being the country’s first-ever software services company. Since 1977, Systems Limited has stayed at the leading edge of innovation to deliver the promise of digital technology to a wide array of industry verticals both locally and internationally. The company’s key strategic partnerships with the world’s leading technology providers allow it to deliver unmatched technological capabilities that enable enterprises to drive and sustain long-term growth. 

With a long list of awards and achievements, including two back-to-back Forbes Asia Best Under A Billion accolades, Systems Limited has established itself as a true leader in technological innovation and Pakistan’s most decorated IT organization. The company won the first-ever LCCI President’s IT Award making it the largest IT exporter in the country, earned a place among the global top 1% of Microsoft Technology Partners in their 2020/2021 Business Applications Inner Circle, and became Pakistan’s first IT company to reach Rs. 100 billion in market capitalization. 

Website link: www.systemsltd.com 

About JOMO 

JOMO is one of Pakistan’s fastest-growing fashion eCommerce startups, carrying global and local fashion brands like Sapphire, Generation, Nishat Linen, Nike, Hush Puppies, Adidas, Lark & Finch etc. The first and only company to provide try before you buy and 100% free delivery within Pakistan, driving the ultimate, worry-free convenience to shoppers everywhere. JOMO’s global expansion mission is rooted in true Pakistani ethos and a purpose-driven values system that will inspire and resonate with shoppers around the world. 

Website link: https://jomo.pk