Turn every marketing interaction into an opportunity with Dynamics 365 Marketing
Connect marketing and sales, automate personalized customer journeys and turn engagement into qualified demand with Microsoft Dynamics 365 Marketing. Systems Limited helps enterprises modernize marketing operations, improve campaign effectiveness and accelerate the journey from prospect to customer.
Book a consultationWhat is Microsoft Dynamics 365 Marketing?
Microsoft Dynamics 365 Marketing is a marketing automation solution
that enables enterprises to design personalized customer journeys,
execute multichannel campaigns, manage events and nurture leads
through automated engagement.
Now delivered as Customer Insights – Journeys within the 365
Customer Insights module, the solution connects marketing activities
with customer data and Dynamics 365 Sales, helping teams coordinate
engagement, improve lead qualification and strengthen
marketing-to-sales alignment.
Where smarter marketing drives growth
execution, engage customers more effectively, and turn marketing efforts into measurable business results.
Features that make every marketing interaction count
Explore the key Microsoft Dynamics 365 Marketing features that help enterprises automate campaigns, orchestrate personalized journeys, engage prospects and connect marketing activities with sales outcomes.
Real-time customer
journeys
Design personalized, multichannel journeys using behavioral triggers, audience segments, and conditional logic to deliver relevant communications at the right moment.
Email marketing
and automation
Create personalized email campaigns with reusable templates, dynamic content, and automated workflows, while tracking engagement and campaign performance.
Lead scoring and
qualification
Identify sales-ready prospects through configurable lead scoring models based on customer profiles and engagement signals, enabling more effective sales handoffs.
Audience
segmentation
Build targeted audiences using customer attributes, behavioral data, and engagement history to deliver more relevant campaigns and tailored communications.
Event
management
Plan and execute virtual, in-person and hybrid events with registration management, session planning and automated attendee communications.
Marketing
forms
Capture prospect information through customizable forms, manage consent preferences and trigger automated follow-up journeys to support lead generation and nurturing.
From marketing strategy to seamless execution
Systems Limited offers end-to-end Dynamics 365 Marketing services to help enterprises modernize marketing operations, streamline campaign execution, and maximize the value of their Microsoft investment.
- Consulting and advisory
- Implementation and deployment
- Upgrade and migration
- Support and managed services
Microsoft Dynamics 365
Marketing pricing
Get a Quote
Microsoft Dynamics 365 Marketing offers flexible, tenant-based pricing with Standard and Attach plans to suit different business requirements. Choose the right licensing approach based on your existing Microsoft investments, engagement priorities, and long-term growth plans.
| Plan | Includes | Price (USD) |
|---|---|---|
|
Dynamics 365 Marketing Standard subscription |
|
$1,700/month Per tenant, paid yearly |
|
Dynamics 365 Customer Insights attach Requires a qualifying Dynamics 365 application |
|
$1,000/month Per tenant, paid yearly |
| Plan | Tier | Price (USD) |
|---|---|---|
|
Dynamics 365 Marketing |
Tier 1: 100,000–500,000 Unified People | $2,000.00 pack/month, paid yearly |
|
Dynamics 365 Marketing |
Tier 2: 500,000–2 million Unified People | $1,500.00 pack/month, paid yearly |
|
Dynamics 365 Marketing |
Tier 3: More than 2 million Unified People | $1,000.00 pack/month, paid yearly |
Capacity tier eligibility and licensing terms apply.
| Plan | Tier | Price (USD) |
|---|---|---|
|
Dynamics 365 Marketing |
Tier 1: 10,000–50,000 Interacted People | $250.00 pack/month, paid yearly |
|
Dynamics 365 Marketing |
Tier 2: 50,000–250,000 Interacted People | $300.00 pack/month, paid yearly |
|
Dynamics 365 Marketing |
Tier 3: More than 250,000 Interacted People | $500.00 pack/month, paid yearly |
Capacity tier eligibility and licensing terms apply.
Why choose Systems Limited as your Dynamics 365 Marketing implementation partner?
Systems Limited combines Microsoft expertise, industry knowledge and enterprise integration capabilities to modernize marketing operations and maximize the value of Dynamics 365 Marketing.
Marketing-led transformation
Translate business objectives into connected marketing processes. We align customer journeys, campaign automation and lead management with your growth priorities to drive meaningful business outcomes.
End-to-end Microsoft expertise
Make the most of your Microsoft ecosystem. Our expertise across Dynamics 365, Power Platform, Azure and Dataverse helps connect marketing with sales, customer data and wider business operations.
Enterprise-grade integration
Break down disconnected marketing workflows. We integrate Dynamics 365 Marketing with CRM and enterprise applications to improve data consistency, streamline lead handoffs, and enable coordinated customer engagement.
Long-term value realization
Keep your marketing technology aligned with evolving business needs. From adoption and optimization to ongoing support, we help enterprises improve platform performance and sustain value beyond go-live.
Where connected experiences create lasting impact
Explore how Systems Limited helps enterprises reimagine customer interactions through intelligent technologies, integrated communication channels and more responsive digital experiences.
Redefining customer engagement with AI-powered omnichannel experiences at Parkin
Systems Limited partnered with Parkin, Dubai’s leading
paid public parking provider, to transform its contact
center through an AI-powered omnichannel solution.
Integrating WhatsApp, SMS, voice, live chat and social
media, the platform brought multiple customer
communication channels into a connected service
environment.
This modernization enabled more efficient customer
support, streamlined interactions and greater
responsiveness to customer needs, helping Parkin
strengthen service delivery across Dubai’s expanding
mobility landscape.
Frequently Asked Questions
Microsoft Dynamics 365 Marketing helps enterprises automate campaigns, create personalized customer journeys, nurture leads and manage events. Now known as Dynamics 365 Customer Insights – Journeys, it enables marketing teams to engage customers across multiple channels and improve campaign effectiveness.
Yes. Microsoft Dynamics 365 Marketing was renamed Customer Insights – Journeys and is now part of Dynamics 365 Customer Insights. The solution focuses on real-time journey orchestration, marketing automation and lead engagement, while Customer Insights – Data provides complementary customer data unification capabilities.
Core Dynamics 365 Marketing features include real-time customer journeys, email marketing automation, audience segmentation, lead scoring, event management, and marketing forms. These capabilities help enterprises streamline campaign execution and deliver more relevant customer communications.
Both applications use Microsoft Dataverse, enabling connected customer information and coordinated marketing-to-sales processes. With the right configuration, teams can track engagement, qualify leads, and streamline handoffs to sales representatives.
Yes. Dynamics 365 Marketing supports B2B lead generation through marketing forms, targeted segments, automated nurturing journeys and lead scoring. Enterprises can use these capabilities to identify engaged prospects, improve lead qualification, and support timely sales follow-ups.
Microsoft Dynamics 365 Marketing pricing is now structured through Dynamics 365 Customer Insights, which offers tenant-based Standard and qualifying Attach licenses. Costs depend on licensing eligibility, required customer engagement capacity and additional usage needs rather than traditional per-user subscriptions.
Yes. Enterprises can transition from legacy outbound marketing to Customer Insights – Journeys. Since Microsoft retired outbound marketing in May 2026, existing customers should assess their journeys, segments, forms, integrations, and consent configurations to determine migration requirements.
An experienced Dynamics 365 Marketing implementation partner helps enterprises align platform capabilities with business objectives, configure customer journeys, integrate sales and marketing processes, and manage deployment complexity. Ongoing support and optimization also help sustain platform value beyond implementation.
Featured insights
Blog
Learn how predictive scoring, audience segmentation, and connected customer data can help businesses tailor interactions and create more relevant customer experiences.
Blog
Learn how customer engagement analytics can uncover behavioral patterns, inform personalization strategies, and improve interactions throughout the customer journey.
Whitepaper
Discover how intelligent, cloud-based customer service capabilities can streamline omnichannel interactions, improve service responsiveness and foster lasting customer relationships.
Turn smarter marketing into measurable growth
Connect campaigns, customer journeys and sales with Microsoft Dynamics 365 Marketing. Partner with Systems Limited to streamline marketing operations, strengthen engagement and drive business growth.
Let’s talk