Turn customer intelligence into meaningful connections
with Dynamics 365 Customer Insights
Unify customer data, uncover actionable insights, and deliver personalized journeys with Microsoft Dynamics 365 Customer Insights. Gain a connected view of every customer to enable sales, marketing, and service teams to engage more effectively, strengthen relationships, and drive business growth.
Book a consultationWhat is Microsoft Dynamics 365 Customer Insights?
Microsoft Dynamics 365 Customer Insights is a customer data and
engagement platform that unifies information from multiple sources
to create comprehensive customer profiles and deliver personalized,
real-time experiences.
Combining Customer Insights – Data and Customer Insights – Journeys,
it enables enterprises to uncover AI-driven insights, segment
audiences and orchestrate customer journeys across channels,
strengthening engagement, customer loyalty and revenue growth.
Make every customer interaction count
to personalize engagement, anticipate customer needs, and build stronger relationships.
Go beyond data with the features of
Dynamics 365 Customer Insights
Bring together advanced data management, AI-assisted capabilities and journey orchestration to execute more targeted, responsive customer engagement strategies.
AI-powered audience
segmentation
Build and refine customer segments using behavioral attributes, dynamic rules and Copilot-assisted queries to target audiences with greater precision.
Real-time journey
orchestration
Design multichannel journeys with event-based triggers, conditional branching, and automated actions that respond to customer interactions in real time.
Intelligent lead
scoring
Configure lead scoring models based on customer attributes and engagement signals to identify sales-ready prospects and support timely handoffs to sales teams.
Copilot-assisted
campaign creation
Use generative AI capabilities to draft marketing content, build audience segments, and accelerate campaign setup through natural-language assistance.
Customer journey
analytics
Monitor engagement, conversion metrics and journey performance through analytics and reporting tools to identify bottlenecks and optimize campaign execution.
Make every journey smarter with AI agents
Accelerate journey creation, optimize outreach and deliver more relevant customer engagement with AI agents in Microsoft Dynamics 365 Customer Insights.
Journey creation
agent
Transform marketing objectives into multichannel customer journeys using natural-language prompts, with AI-generated triggers, flows, and branching logic.
Outreach optimization
agent
Optimize message timing and follow-ups based on customer engagement patterns to deliver more relevant interactions and improve campaign effectiveness.
The expertise behind every customer connection
Drive customer engagement transformation with Systems Limited’s expertise in Dynamics 365 Customer Insights, connecting data, technology and business priorities to deliver measurable value and long-term impact.
- Consulting and advisory
- Implementation and deployment
- Upgrade and migration
- Support and managed services
Microsoft Dynamics 365
sales pricing
Discuss your needs
Microsoft Dynamics 365 Sales offers flexible licensing options to match your sales processes, team requirements and business goals. Compare plans to find the right balance of functionality, intelligence and investment.
Systems Limited helps enterprises evaluate licensing options, implementation requirements and ongoing support needs to select the right Dynamics 365 Sales plan.
| Plan | Includes | Price (USD) |
|---|---|---|
|
Dynamics 365 Customer Insights Standard subscription |
|
$1,700/month Per tenant, paid yearly |
|
Dynamics 365 Customer Insights attach Requires a qualifying Dynamics 365 application |
|
$1,000/month Per tenant, paid yearly |
| Plan | Tier | Price (USD) |
|---|---|---|
| Dynamics 365 Customer Insights |
Tier 1: 100,000–500,000 Unified People | $2,000.00 pack/month, paid yearly |
| Dynamics 365 Customer Insights |
Tier 2: 500,000–2 million Unified People | $1,500.00 pack/month, paid yearly |
| Dynamics 365 Customer Insights |
Tier 3: More than 2 million Unified People | $1,000.00 pack/month, paid yearly |
Capacity tier eligibility and licensing terms apply.
| Plan | Tier | Price (USD) |
|---|---|---|
| Dynamics 365 Customer Insights |
Tier 1: 10,000–50,000 Interacted People | $250.00 pack/month, paid yearly |
| Dynamics 365 Customer Insights |
Tier 2: 50,000–250,000 Interacted People | $300.00 pack/month, paid yearly |
| Dynamics 365 Customer Insights |
Tier 3: More than 250,000 Interacted People | $500.00 pack/month, paid yearly |
Capacity tier eligibility and licensing terms apply.
Why partner with Systems Limited?
As your Dynamics 365 Customer Insights implementation partner, Systems Limited combines Microsoft expertise, industry knowledge and integration capabilities to accelerate adoption, maximize investments and drive measurable business value.
Industry-led transformation
Leverage our cross-industry experience to address complex customer engagement challenges, accelerate time to value and build personalized experiences aligned with your business objectives.
End-to-end Microsoft expertise
Benefit from our expertise across Dynamics 365, Power Platform, Azure and enterprise data technologies to maximize existing Microsoft investments, reduce technology silos, and enable connected business operations.
Enterprise integration excellence
Overcome fragmented data and disconnected systems with scalable integration architectures that improve data reliability, establish a consistent customer view, and support more effective engagement.
Continuous value realization
Sustain the value of your investment through proactive support, performance optimization, and ongoing enhancements that improve platform adoption, strengthen customer engagement, and respond to evolving business needs.
Success beyond the customer journey
Discover how Systems Limited helps enterprises transform customer engagement through connected technologies, intelligent automation, and seamless digital experiences.
Transforming customer engagement through AI-powered omnichannel innovation at Parkin
Systems Limited helped Parkin, Dubai’s leading paid public
parking provider, modernize its contact center with an
AI-powered omnichannel platform. By connecting WhatsApp,
SMS, voice, chat and social channels, the solution enables
faster responses, more personalized support, and seamless
customer interactions.
The transformation strengthened Parkin’s ability to meet
evolving citizen expectations while delivering scalable,
efficient and connected service experiences across Dubai’s
growing mobility ecosystem.
Frequently Asked Questions
Microsoft Dynamics 365 Customer Insights helps enterprises unify customer data, develop comprehensive customer profiles, and deliver personalized engagement across channels. It combines customer data management with real-time journey orchestration to improve marketing effectiveness, customer retention and business growth.
Customer Insights – Data consolidates information from multiple sources to create unified customer profiles, build audience segments, and generate actionable insights. Customer Insights – Journeys uses customer data and behavioral triggers to automate personalized communications and orchestrate engagement across channels.
Yes. Dynamics 365 Customer Insights integrates with Dynamics 365 applications, Microsoft Dataverse and supported third-party data sources. Enterprises can connect customer information across CRM, ERP and other business systems without necessarily replacing their existing technology investments.
AI capabilities support predictive analytics, audience segmentation, content creation, and customer journey optimization. Microsoft Copilot helps streamline selected marketing tasks, while AI agents introduce additional capabilities for journey creation and outreach optimization, subject to availability and licensing.
Unified People refers to unique customer profiles created through data unification in Customer Insights – Data. Interacted People measures the unique individuals engaged through Customer Insights – Journeys within the applicable usage period. Both are capacity-based licensing metrics, with additional packs available when included limits are exceeded.
Yes. Dynamics 365 Marketing has evolved into Customer Insights – Journeys, with real-time journeys replacing the legacy outbound marketing approach. Enterprises transitioning from outbound marketing should assess existing journeys, segments, forms and integrations to plan migration and minimize disruption.
Implementation timelines depend on data quality, integration complexity, the number of connected systems, and journey requirements. A focused deployment may take several weeks, while enterprise-wide implementations involving extensive data preparation and complex integrations typically require a phased approach.
Dynamics 365 Customer Insights uses tenant-based licensing rather than per-user pricing. Standard and qualifying Attach subscriptions include capacity for 100,000 Unified People and 10,000 Interacted People. Additional capacity packs can be purchased as customer data volumes and engagement requirements grow.
Featured insights
Blog
Explore six techniques, including predictive scoring, segmentation and data consolidation, to deliver more personalized customer experiences.
Blog
Discover how customer analytics reveal behavioral insights, improve personalization, and enhance engagement across touchpoints.
Whitepaper
Explore how intelligent customer service enables personalized omnichannel support and stronger customer relationships.
Make customer intelligence
your competitive edge
Partner with Systems Limited to translate customer insights into smarter engagement strategies, more relevant experiences, and lasting business value.
Let’s talk